Client Stories
We have been trying to articulate that unquantifiable “thing” that happens to authors after they published their books. With the masterful help of EmotivContent - interviewing nine different authors from different genres, backgrounds, and stories - THEY were able to articulate it for us.
-The Self Publishing Agency, Vancouver, BC
At Air Canada, Emma brought her excellent storytelling skills and ability to build strong relationships with colleagues across all areas of the company increased demand for internal content.
Emma’s style and approach showcased new and unique ways of engaging our customers and others through authentic storytelling that helped build on our brand strategy of humanizing the brand. She promoted social causes and was a cornerstone for telling the stories of our Foundation, in addition to revamping the storytelling of our biggest sport partnerships, with the Air Canada Fan Flight program.
Emma has an entrepreneurial spirit who will bring heart, leadership and outstanding storytelling to any organization that is looking for authentic content as part as its growth strategy.
– Andrew Shibata, Vice President, Brand, Air Canada
Emma is an exceptional communicator who has cultivated an extraordinary ability to authentically connect with people pursuing diverse interests and passions—students, professional athletes, politicians and laymen. Emma’s gift is that she can talk to anybody about anything because her conversations are grounded in listening to ‘hear’ and authentically telling the story. Emma’s business acumen is shaped by her experience working for national and international organizations that have in common storytelling, messaging and communication.”
– Dr. Michael Simmonds, Assistant Head of School: Academics at Strathcona-Tweedsmuir
I highly recommend Emma McLagan as a brilliant storyteller. I worked with her on a video bio piece about a Canadian athlete and I found Emma to be creative, collaborative, passionate and very easy to work with. She brought so much energy and experience to the project. The resulting video exceeded everyone’s expectations and is still being talked about 4 years later. I can’t wait to work with her again.
- Tulla Batemen, Former Chief of Staff and VP, Fund Development, Tennis Canada
When I joined Emma’s team as a brand content producer at Air Canada, I didn’t know how lucky I was.
As a manager, Emma helped me learn new skills while honing existing ones to gain confidence in a new role. As a person, Emma is patient, empathetic and genuine, the kind of person around whom people strive for excellence. Our team of creatives grew under her leadership and she encouraged us to tell honest, compelling, human stories that question the status quo. She led with positivity and created a safe space to try new things, take risks, and we always knew she would be there to help us pick up the pieces if things fell apart.
If you are ever presented with the opportunity to have Emma on your team, I emphatically recommend you jump at it.
- Chibi Kasza, Producer, Brand Content, Air Canada
Emma understands perfectly the power that storytelling brings to brand building and building a stronger emotional connection with consumers. As part of my role leading Brand Insights at Air Canada I measured many programs Emma was a part of and we saw specific impact on brand love, desire, and consideration in the work she did. In my current role at Ipsos Canada we see the importance of brands telling an authentic story in their communications day in a day out – the most successful brands show that storytelling, and putting the consumer first in mind will drive powerful returns on their communications investment and help their brands grow.
- Samantha Banting, VP Brand Health Tracking, Ipsos Canada
I had the pleasure to work with Emma for 3 years at Air Canada, as she helped build the first in-house production team. For Air Canada, this was a steppingstone to a revamped and successful way to story tell, namely for the Air Canada Fan Flight program. Many can create content, but not everyone can reach the level of authenticity and finesse Emma can deliver. She stays true to the story’s essence, with empathy and respect, all the while delivering on specific objectives, which makes her an invaluable partner. Emma always went above and beyond, ensuring everything is planned and thought through, often going beyond her scope. Our collaboration on the Air Canada Fan Flight program, including content creation during the pandemic and the results that ensued, is a feat that not many could have pulled off. Working with Emma was a treat - I profoundly enjoyed working with her and I wish her the best success with EmotivContent!
-Véronique Poulin, Manager of Sports Marketing and Events, Air Canada
Emma is a results-focused leader. Creative, smart, adaptive and driven to always raise the benchmark in everything she does. As a senior editorial leader at Great Pacific Media, Emma managed large editorial and creative teams to produce documentaries that were seen around the world. She is viewed as a skilled negotiator and a compassionate co-worker. She carries remarkable emotional intelligence that earns her the respect of everyone around her. Most importantly Emma is a leader driven by integrity and the desire to build long term relationships with clients and colleagues. Without a doubt Emma is one of the best managers I have worked with in my career.
- Mark Miller, Former President, Great Pacific Media Inc.
I had pleasure of working with Emma during our time at Sportsnet, while I was the Executive Producer of Hometown Hockey. Many of the stories produced weekly for our broadcast, were led by Emma. They were heartwarming, entertaining and truly captured the essence of the show’s unique voice.
Emma is not only an experienced and skilled producer, but she is also an incredible human. The heart and dedication she gives to each and every project is unrelenting.
Emma is collaborative, flexible and understanding. Her integrity is unwavering. She is sophisticated in her story telling and dedicated to the craft.
I would recommend Emma with glowing accolades.
- Alison Redmond, Former Executive Producer, Rogers Hometown Hockey
Emma is a respected and experienced producer offering a diverse skillset that was consistently on display via her feature segments and high-profile interviews. Her exceptional editorial acumen and awareness enabled her to produce a diverse portfolio of assignments displaying varied themes, topics as well as content subject matter. Whether it was highlighting some of the biggest personalities in sports and entertainment or showcasing those lesser-known headliners whose personal stories resonated with our audiences long after being told, Emma applied a delicate balance of care, tact, discretion, and sensitivity which created the appropriate tone of respect and professionalism with each of her subjects. Her range of storytelling – from the Humboldt tragedy, First Nations relations, career retrospectives, celebrating inspirational victories or casting a spotlight on relevant topics that unite a nation – offered immediate value for our audiences. Her efforts helped propel the start-up of our features unit as an immediate network difference-maker which produced content that increased competitive position, furthered audience engagement and meaningful conversation, solidified the network’s brand, bolstered ratings, added revenue all while benefitting Sportsnet’s offering of platforms.