About EmotivContent
EmotivContent, proudly female-owned and operated, was founded by Emma McLagan to meet the demand for authentic brand storytelling.
Gone are the days of old marketing tactics. Marketing initiatives have shifted from business-centric to customer-centric and now even further to life-centric strategies. This means that, in today’s world, customers cannot be seen as one-dimensional. They are multi-faceted with diverse interests and concerns. And they are looking to support businesses that align with their core values.
Authentic brand storytelling is how we bridge the gap between your brand and customers, and show how your values align with theirs. Through strategic digital content, we can help grow your brand affinity. Creating emotional connections will become the driving force behind people’s decision to choose your brand over others. Emotional connections leave customers feeling inspired, supported, appreciative, or like they are contributing to a greater cause.
And telling human interest stories about behind-the-scene successes, sacrifices, and solutions is how your brand can build an authentic relationship with a strong community of loyal customers.
Our Mission
To engage your audience with strategic content, and build your brand message with real stories from real people.
Our Vision
To unearth inspiring stories, grow businesses, empower people, and strengthen communities with strategic brand video content.
Our Values
Authenticity
Honest human connection.
Realness.
You’ll feel it when you see it.
Creativity
Innovative problem solving.
Engagement.
You’ll get fresh eyes for a new perspective.
Excellence
Deliberate long-term success.
Quality.
We’ll exceed your expectations every time.
Integrity
Solid commitment to inclusion.
Trust.
You’ll receive unwavering quality content.
About
Emma McLagan
Emma spent 15 years+ designing and executing digital content for national and global audiences before starting her own video storytelling agency. She has supported the brand development and creative vision of corporations like Air Canada, Rogers Sports & Media, CBC, and Discovery Channel.
Emma has built in-house creative teams from the ground up and collaborates with her vast network of top industry talent, including cinematographers, editors, writers, and photographers. She consistently produces high-calibre content, and increases viewership and affinity by humanizing brands.
Her media / journalism background has honed her ability to sense, track, and respond to audience appeal. She has gathered diverse experiences working with industries like education (Emma is a certified member of the Ontario College of Teachers), spectator sports, aviation, TV/radio broadcasting, healthcare, as well as the non-profit sector (charitable foundations).
Emma has a deep understanding of brand nuances and knows what it takes to create a strong, lasting brand impact.
She will:
Lead a high-performing team of top creative professionals throughout the full creative process to deliver your solutions on time and budget.
Build strong relations with your internal teams to align creative vision with your core values, help meet your sales objectives, and support your overall business goals.
Tailor brand content marketing strategies and practical creative roadmaps to generate customer action and bring strategy to life.
Tap into her real on-site storytelling experience in places like Tokyo, Cambodia, London, and Paris to uncover and produce content with a competitive edge.