EmotivContent is content that resonates with your audience, builds trust, and inspires action.

It’s content that’s unique, customized, and designed to drive results by connecting emotionally with the people who matter most to your brand.

We’re experts in creating emotive content and teaching others how to create it too.

Inspire people
into action.

Why Do Businesses Need EmotivContent?

In a crowded digital landscape, businesses need content that doesn’t just get seen — it gets felt.

At EmotivContent, we specialize in:

  • Creating powerful, authentic stories that inspire trust and loyalty.

  • Teaching teams how to craft emotive content that connects on a deeper level.

  • Providing strategic consulting and full-service content production to help businesses elevate their brand.

EmotivContent helps you:

  • Build deeper connections with your audience by sharing real, relatable stories.

  • Drive measurable action, from increased engagement to higher conversions.

  • Create a consistent, authentic brand voice that stands out in your industry.

Whether you’re looking to grow your content strategy, produce high-quality videos, or build your own in-house content team, EmotivContent provides the tools, expertise, and creative vision to make it happen.

I had the pleasure of working with Emma at Air Canada. Emma was the manager of our small, emerging internal production team. Our focus is on brand storytelling, building brand love and connecting with our customers through story and video. Emma did a remarkable job in hiring for and managing our team.

She is one of the most compassionate, understanding and empathetic managers I’ve ever worked with; I can honestly say those qualities go further in today’s work force than anything else. She makes the people she works with feel valued and appreciated. She has a true gift for recognizing individual’s talents, and then takes the time to nurture and develop those talents.

Emma has a keen eye for detail and deep understanding of when something is working and when it’s not, and when it’s not, she has exemplary insight in how to pivot in order to get things back on track.

She is deeply missed within our team, but the fact we continue to thrive in her absence, is further proof of her ability to bring the right people together to achieve success. It also exemplifies her selflessness; her only goal was to see us grow despite her future personal plans.

- Bailey Stead, Producer Brand Content, Air Canada

  • Your audience’s attention is the most valuable commodity. More attention means more action. 88% of people say that watching a brand’s video convinced them to purchase a product or sign up for a service. People are also twice as likely to share video content than any other type of content.

  • The demand for video continues to increase. The purpose is not just to entertain, but to also entice, educate, and inform. 73% of consumers prefer to watch a short video rather than read an article or post, view an infographic, or attend a webinar. Satisfy their demand with a branded video.

  • Memorable full-length videos can be cut to shorter segments while maintaining - or even increasing - content impact. A strategic video campaign can yield high ROI with repurposed videos. Our scalable, adaptable content offers a more cost-effective way to market your brand.

  • Authenticity is the cornerstone of brand credibility. Through consistent, authentic video content, your audience will get to know the story behind your brand and become familiar with your identity, voice, and mission. Giving them an inside look at the behind-the-scenes increases their trust in you.

  • At the end of the day, you’re looking to instigate an emotional response from your audience to drive them into action mode. Whether to buy a product or sign up for a service, this action takes your marketing effort to close. A hero video might be all you need to convert leads to loyal customers.

  • We’ll help you define and plan your content marketing efforts to align with your business goals. What’s most important to you? Increasing brand awareness? Driving site traffic? Generating leads? Boosting engagement? We’ll come up with specific and measurable objectives and a framework for this long-term content strategy. People buy from people. Our focus in strategy building will always be humanizing your brand and showcasing the faces behind your success.

  • Share with us your stories and we’ll do the rest. We’ll take care of defining the purpose, message, and creative video concepts. We’ll also do the scriptwriting, storyboarding, and location scouting. We’ll prepare the set, conduct the interviews, capture the footage, record the audio, edit each video, and complete any additional mixing or narration before preparing videos in various formats ready for online distribution.

  • We’ve built in-house content marketing teams from the ground up, and we’re ready to bring our expertise to you. We’ll help you define your objectives, assess your resource needs, outline the team structure, and support you in the hiring and recruiting process. We can also provide extra training and development for your existing team and teach the ins & outs of the content creation process to save you time and money. We’re committed to seeing your team succeed.

  • Building a community around your business goes beyond simply getting customers. It’s about cultivating a sense of belonging, engagement, and connection among people who share common interests, values, or experiences. Creating a community means meaningful relationships, customer empowerment, brand loyalty, client retention, and superior competitive advantage. Our strategic, authentic videos will help you find yours.

Our Services

At Ipsos Canada we see the importance of brands telling an authentic story in their communications day in and day out – the most successful brands show that storytelling, and putting the consumer first in mind will drive powerful returns on their communications investment and help their brands grow.

Emma understands perfectly the power that storytelling brings to brand building and building a stronger emotional connection with consumers. As part of my role leading Brand Insights at Air Canada I measured many programs Emma was a part of and we saw specific impact on brand love, desire, and consideration in the work she did.

- Samantha Banting, VP Brand Health Insights, Ipsos Canada

Targeted Digital Content: Solutions to Expand Your Brand

Authentic. Customized. Purpose-driven. Our approach to video production and brand strategy is based on building trust.

EmotivContent stands out in the video storytelling marketing landscape as a female-owned and operated business. Our dynamic team is committed to innovation, creativity, and diversity.

We believe that our unique position in a male-dominated industry empowers us to offer fresh, inclusive perspectives that set our clients apart. We deliver quality digital marketing and communications content that is relevant, stimulating, and in resonance with people’s thirst to consume what is real.

You can expect:

Tailored visual content that increases brand worth

Impactful visuals weaved into strategic storytelling

Enhanced marketing communications delivery

Improved in-house creative content capabilities and tools

How can we help?